#TweetYourMagic
We encourage Indonesians to Tweet kindness and positivity so that they could get through Ramadan in the pandemic together.
The Context Ramadan is a month of togetherness. But during the pandemic, people were going to celebrate alone, while some cannot afford to celebrate. How can brands help make this difficult Ramadan a memorable celebration on Twitter?
The Approach We know that Twitter reflects Indonesia’s warmth all year round with a phenomenon ‘Twitter Please Do Your Magic’ — a phrase used to spread goodness and solicit help.
Working with 3 of Indonesia’s biggest brands, Indosat, Lazada and AQUA, we launched the first-ever Multi-brand Partnership to encourage people to continue to Tweet their magic during Ramadan to fill Twitter with love and support. In exchange, we rewarded every Tweet of kindness and positivity.
For more info click here.