#XboxPAXAus
Xbox owned the PAX Australia conversations with the world’s first Twitter-powered gaming engine, the ‘Xbox PAX Twitter Hunt’.
The Context PAX - Australia’s biggest gaming event - have tens of thousands of fans gathering to celebrate gaming culture each year. With over 80 brands attending the event, how can Xbox stand out?
The Approach Research (and personal experience) tells us that gamers are competitive. They are obsessed with scores. Tapping on this detail, we built the world’s first Twitter-powered gaming engine to interact with gamers attending PAX. Over the 3-day event, there were mini-games onsite and online that can earn you points and count toward your score on the leaderboard. The top-scoring fan wins tickets to London.
For more info click here.
