#SafeTripPH
To boost local tourism sensitively during the pandemic, we created a Twitter recommendation engine to share inspiration on where to go and safety guidelines for the different locations.
The Context A year into the pandemic, the Department of Tourism wanted to join in on the travel conversations and inspire Filipinos to explore their backyard tastefully.
The Approach We wanted to engage the audience in a way that is fun yet practical, and allow them to act only when they feel comfortable.
With that in mind, we decided to create an emoji game. Simply Tweet an emoji representing how you would like to enjoy your next holiday, and you will receive a recommendation on where to go. This gave Filipinos who were not comfortable with travelling at that moment an inspiration for their next trip, and for people who were ready, the travel guidelines for each city in the Philippines.
